Cookie Policy
Last Updated: January 26, 2026
1. Introduction
This Cookie Policy explains how Aruvalai Tech Private Limited ("we," "our," or "us") uses cookies and similar technologies when you visit our websites and use our services (collectively, the "Services").
Company Information:
| Company: | Aruvalai Tech Private Limited |
| CIN: | U62099UP2025PTC223698 |
| Contact: | Contact@aruvalai.io |
| Address: | C/O TULSHI DAS, VILL GIZORE, NOIDA, GAUTAM BUDDHA NAGAR, UTTAR PRADESH 201301, INDIA |
2. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help websites remember your preferences and improve your browsing experience.
| Cookie Type | Description | Duration |
|---|---|---|
| Session Cookies | Temporary cookies deleted when you close your browser | Session only |
| Persistent Cookies | Remain on your device until expiry or deletion | Days to years |
| First-Party Cookies | Set by us directly | Varies |
| Third-Party Cookies | Set by external services (e.g., analytics, advertising) | Varies |
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Services to function and cannot be disabled.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| session_id | Maintains user session | Session | Aruvalai |
| csrf_token | Security (Cross-Site Request Forgery protection) | Session | Aruvalai |
| auth_token | Authentication | 30 days | Aruvalai |
| load_balancer | Route requests to correct server | Session | Aruvalai |
3.2 Functional Cookies
These cookies enable enhanced functionality and personalization. You can disable these, but some features may not work properly.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| user_preferences | Remember user settings (language, theme, etc.) | 1 year | Aruvalai |
| locale | Store language preference | 1 year | Aruvalai |
| recent_views | Track recently viewed items | 90 days | Aruvalai |
| timezone | Remember user timezone | 1 year | Aruvalai |
3.3 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Services by collecting and reporting information anonymously.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Google Analytics - distinguish users | 2 years | |
| _gid | Google Analytics - distinguish users | 24 hours | |
| _gat | Google Analytics - throttle request rate | 1 minute | |
| analytics_session | Track user journey and behavior | 30 minutes | Aruvalai |
3.4 Marketing and Advertising Cookies
These cookies are used to show you relevant advertisements and track campaign effectiveness.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _fbp | Facebook Pixel - track user behavior | 3 months | |
| ads_conversion | Track ad conversions | 90 days | Google Ads |
| linkedin_oauth | LinkedIn advertising and analytics | 6 months | |
| campaign_id | Track marketing campaign source | 30 days | Aruvalai |
4. Cookie Consent Management
4.1 Your Consent Choices
| Cookie Category | Consent Required | Can Opt-Out |
|---|---|---|
| Strictly Necessary | No (Essential for service) | No |
| Functional | Yes (EU/EEA/UK) | Yes |
| Analytics | Yes | Yes |
| Marketing | Yes | Yes |
4.2 How to Manage Cookies
You can control cookies through:
- Cookie Consent Banner: When you first visit our site, you can accept or reject non-essential cookies
- Cookie Preferences Center: Access via footer link to change your preferences at any time
- Browser Settings: Most browsers allow you to refuse or delete cookies
- Third-Party Tools: Use opt-out links provided by advertising networks
4.3 Browser-Specific Instructions
| Browser | How to Manage Cookies |
|---|---|
| Google Chrome | Settings → Privacy and security → Cookies and other site data |
| Mozilla Firefox | Settings → Privacy & Security → Cookies and Site Data |
| Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and site permissions → Cookies and site data |
5. Similar Technologies
In addition to cookies, we use other technologies:
| Technology | Description | Purpose |
|---|---|---|
| Web Beacons (Pixels) | Small graphic images embedded in web pages or emails | Track email opens and user behavior |
| Local Storage | Browser storage mechanism (localStorage, sessionStorage) | Store user preferences and application state |
| IndexedDB | Client-side database for structured data | Offline functionality and performance |
| Device Fingerprinting | Collect device and browser characteristics | Fraud prevention and security |
6. Third-Party Services
We use the following third-party services that may set cookies:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics | policies.google.com/privacy |
| Google Ads | Advertising and remarketing | policies.google.com/privacy |
| Facebook Pixel | Social media advertising | facebook.com/privacy |
| LinkedIn Insight Tag | B2B advertising and analytics | linkedin.com/legal/privacy-policy |
| Hotjar | User behavior analytics and feedback | hotjar.com/privacy |
| Stripe | Payment processing | stripe.com/privacy |
7. Regional-Specific Information
7.1 EU/EEA/UK Users (GDPR & ePrivacy)
- We obtain explicit consent before placing non-essential cookies
- You can withdraw consent at any time through Cookie Preferences
- We provide detailed information about each cookie's purpose and duration
- Consent is recorded and stored for compliance purposes
7.2 California Users (CCPA/CPRA)
- We do not sell personal information through cookies
- You can opt out of targeted advertising via Cookie Preferences
- We honor Global Privacy Control (GPC) signals
- Analytics cookies may be considered "sharing" under CPRA
7.3 Other U.S. State Privacy Laws
For users in Virginia, Colorado, Connecticut, Utah, and other states with privacy laws:
- You have the right to opt out of targeted advertising
- You can exercise opt-out rights through our Cookie Preferences
- We respect universal opt-out mechanisms like GPC
8. Do Not Track Signals
We currently honor the following browser signals and mechanisms:
| Signal Type | Status | Action |
|---|---|---|
| Do Not Track (DNT) | Not universally recognized | Not currently honored |
| Global Privacy Control (GPC) | Recognized privacy signal | Honored for applicable users |
9. Impact of Blocking Cookies
Blocking certain cookies may affect your experience:
| Cookie Type Blocked | Potential Impact |
|---|---|
| Strictly Necessary | Services may not function properly; unable to log in or access features |
| Functional | Preferences not saved; need to re-enter settings each visit |
| Analytics | No impact on functionality; helps us improve Services |
| Marketing | Less personalized advertising; may see more irrelevant ads |
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of material changes by:
- Updating the "Last Updated" date at the top of this policy
- Displaying a notice on our website
- Re-requesting your consent for material changes (where required)
11. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
| Email: | Contact@aruvalai.io |
| Subject Line: | "Cookie Policy Inquiry" |
| Address: | ARUVALAI TECH PRIVATE LIMITED C/O TULSHI DAS VILL GIZORE NOIDA, GAUTAM BUDDHA NAGAR UTTAR PRADESH 201301 INDIA |
12. Additional Resources
- All About Cookies: allaboutcookies.org
- EU Cookie Law Guide: ec.europa.eu/ipg/basics/legal/cookies
- Your Online Choices (EU): youronlinechoices.com
- Network Advertising Initiative (US): networkadvertising.org/choices
- Digital Advertising Alliance (US): optout.aboutads.info